Sales training reviews, from the sales leaders who've lived it

“Jason's work brought in $300K of additional new business in 12 months”

Before working with Jason, we had very little visibility over what the sales team was doing, what was in the pipeline, or how opportunities were being progressed. Sales would fire for a period and then we could have nothing for three or four months.

Through the NeuroSales Capability Lab™, Jason helped us put greater structure, accountability, and ownership around the sales process. The team began operating more cohesively, with much better visibility over opportunities and what needed to happen next.

The biggest gain has been visibility of our sales numbers. Previously, forecasting was largely a guess. After working with Jason, we could see our leads coming through, understand how they were converting, and create much greater ownership of the pipeline.

One of the most powerful insights was discovering that around 25% of our qualified leads resulted in a sale. Suddenly we knew we needed to qualify roughly four opportunities to generate one sale.

That visibility changed the conversation. The NeuroSales Capability Lab™ sales system gives us a much clearer understanding of the quality of our opportunities, what is likely to convert, and when the business is likely to land.

– Garth Hedley, National Sales Manager, Integrated Packaging, NZ

“Without Jason, our growth plans would have been two to three years behind schedule”

We wanted to scale the business properly, with the right sales processes and a consistently strong customer experience. Rather than spending years trying to figure everything out ourselves, Jason helped us get back to the fundamentals and build the capability and systems we needed for sustainable growth.

The NeuroSales Capability Lab™ brings together the thinking, behaviours, and practical sales disciplines that help turn growth ambitions into something a team can actually execute.

– Stefan Teat, Managing Director, ZEN Energy Systems, New Zealand

“Jason gained the team's trust very quickly and helped us change ingrained sales habits”

Jason's programme helped our team work on both mindset and sales behaviours, while building the confidence to perform more consistently.

He then helped us straighten out our sales processes and introduce greater discipline around CRM, opportunity management, and follow-up. What I like about the NeuroSales Capability Lab™ approach is that it isn't simply sales theory – it gives the team a practical system they can use to understand their opportunities, stay organised, and keep moving sales forward.

– Ardy Almassi, National Co-CEO, Simon National Carriers, Australia

“I'd recommend Jason's training to leaders, future leaders, and salespeople”

The programme is strong in sales leadership, sales skills, and negotiation capability development. What people get from it depends on where they are now and where their greatest development needs lie.

The NeuroSales Capability Lab™ system gives people an opportunity to develop the sales, leadership, and people skills that can make a real difference throughout their career. I wish I'd had access to this type of development when I was running my own construction business – it would have been very powerful.

– Frank Xu, Founding President, New Zealand Chinese Building Industry Association (NZCBIA)

“We've seen a marked increase in sales conversion rates”

Working with Jason gave our people practical tools to ask prospects better questions, understand their responses, and sell with greater confidence.

We also identified additional opportunities to upsell and cross-sell, which contributed to meaningful financial benefits for the business.

The real value of the NeuroSales Capability Lab™ system is that it develops both sales capability and confidence – giving people a repeatable system for having better customer conversations and converting more of the right opportunities.

– Nick Brennard, Operations Manager, All Secure, NZ

“There's a lot of gold in Jason's online sales learning system”

The material Jason developed around mindset and sales behaviours has been extremely beneficial. Having the learning available online means our people can access it when they need it and continue developing rather than relying on a one-off training event.

That ongoing learning approach is one of the strengths of the NeuroSales Capability Lab™ – giving salespeople access to practical sales IP, tools, and behaviours they can keep coming back to as they develop.

– Aaron Sampson, ANZ GM, Hot Spring Spas