The sales course NZ sales leaders have
been avoiding – because they already
know it's going to change everything

Start here: Everything changes from this point

Most sales leaders have been trying to solve a performance problem without understanding what's actually
creating it. This stage changes that. You'll learn how the brain forms habits, how neuroplasticity works, and why certain approaches to sales development produce lasting change while others fade within weeks. By the time you move on, you won't just have a system – you'll understand the science behind why it works in a way that makes everything that follows inevitable.

You can't lead what you don't understand. Here's how to understand everyone on your team – precisely. 

Your team is made up of people who communicate differently, build trust differently, and respond to pressure
differently. Before you can lead them effectively, you need to understand them precisely. This stream gives
you and each person on your team a comprehensive behavioural profile – revealing how they sell, where their
strengths are concentrated, and what specific development will move the needle for them individually.
Coaching becomes precise. Communication becomes deliberate. The gap between your top performer and
everyone else starts to close – not because you pushed harder, but because you finally know where to focus.

Four assessment reports included. Standalone value: NZ$1,000. AI coach debrief included; optional live debrief
with Jason available for NZ$200 per report.

The foundation every high-performing sales team is built on – and most training
never touches

Before the methodology comes the foundation it sits on. This stage works directly on the internal forces that
determine whether any sales system actually holds: the NeuroSales Drivers – desire, commitment, outlook, and ownership – that separate consistently high performers from capable people who plateau; and the inhibitors that quietly undermine performance across even experienced teams, including rejection sensitivity, money weakness, and self-limiting stories. Address these, and the methodology accelerates. Build the
diamond on top of unresolved inhibitors, and results will always be inconsistent.

Why most goal setting fails neurologically – and what to do instead

Goal setting is not a motivational exercise; it is a neuroscience discipline. And most people have been approaching it in a way the brain is not designed to follow through on. This stage covers what the research
actually shows about how effective goals are formed, why clarity and focus activate forward momentum at a neurological level, and how to build a goal structure that produces consistent action rather than good intentions. Your team finishes this stage knowing exactly where they are going – and with the mental architecture to get there.

The moment your team stops improvising and starts executing

This is where the system becomes something you can hold in your hands and coach from. Your sales process, your strategic messaging, and your growth numbers – defined, structured, and documented. The core methodologies – V.A.L.U.E.S.™, D.O.U.B.T.S.™, R.E.V.E.A.L.™, and ACT – give your entire team a shared language for every sales conversation they will ever have, and give you a framework precise enough to coach against in real time. From this stage forward, your team stops improvising and starts executing.

The opening that earns everything that follows

The way a sales conversation opens determines whether the rest of it happens at all. This stage covers how to build genuine trust quickly across different buyer personalities, and how to deliver a positioning statement with enough clarity and relevance that the client wants to keep going. When your team completes this stage, every first conversation has a structure, a purpose, and a direction – and clients feel it from the first exchange.

Where the sale is actually made – before a solution is ever presented

This is the stage where the sale is genuinely made – long before any solution is presented. Your team will
develop a consultative questioning capability across open, closed, and no-oriented techniques; build the tactical empathy and listening skills that make clients feel understood enough to reveal what actually matters; and master the Pain/Gain Funnel, which moves a conversation from surface-level symptoms to the deeper motivations that create a real reason to act. Teams that execute Base 1 to Base 2 with discipline present to the right problem every time – and that changes everything about what follows.

The difference between presenting your solution and presenting their solution 

A presentation built on what the client told you in Base 2 is a completely different thing from a solution pitch. This stage covers how to prepare and deliver something personalised, relevant, and structured around the client's specific situation – with the confidence and clarity to make it land. The result is a presentation the client experiences as something built specifically for them. Because it was.

How to handle every objection, stall, and concern – and close with conviction 

Objections handled well are what move a sale forward. This stage covers the Feel, Felt, Found methodology for responding to hesitation with empathy and skill rather than pressure; strategies for managing stalls, put-offs, and concerns without unnecessary discounting; and Peak Performance Closing Strategies that give your team the conviction to ask for commitment and mean it. By the time your team reaches home plate, they have
already practised every scenario with the AI coach. The live conversation is the easy version.

How to build revenue that compounds – not just closes

The close is the beginning of the relationship, not the end of the sale. This stage covers F.U.T.U.R.E Focus
planning, strategic account management, and how to use social proof to deepen client confidence and generate the kind of referrals that build a pipeline without cold outreach. Revenue that compounds year on year is built here – in the discipline of protecting and growing what you have already won, not just in the
pursuit of what's next.

It's a system – and that distinction matters. Most sales courses deliver knowledge: frameworks, techniques, and models that make sense in the room and fade within weeks. The NeuroSales
Consultative Selling System™ delivers a structured, repeatable methodology that your whole team works from – grounded in neuroscience, embedded through the AI sales coach, and built to produce
consistent results rather than a temporary lift. If you're looking for a sales course in NZ that goes beyond the seminar, this is it.

Three things distinguish the NeuroSales Consultative Selling System™ from other professional sales courses:

1. It's grounded in neuroscience – in how buyers form trust, process risk, and make decisions, and
how the brain embeds new behaviour through structured repetition.

2. It includes a customised AI sales coach for ongoing practice – something no comparable sales training programme in NZ or Australia currently offers.

3. It's built from 30+ years of real-world implementation by Jason Dinan (M.npn) – not academic theory or licensed methodology. For anyone searching for professional sales courses in NZ with
genuine depth behind them, the distinction matters.

The NeuroSales Consultative Selling System™ is built for anyone who sells – or leads people who do. That includes sales leaders managing a team of any size, sales managers responsible for performance and results, business owners who carry the sales function themselves, and individual salespeople who want a structured methodology to work from.

If you're serious about selling more consistently and you want a system to do it from, this programme was built for you. It's delivered entirely online and is accessible to anyone in the English-speaking world.

Because training without a system doesn't stick – and that's not a motivation problem, it's a structural one. When every salesperson returns to doing it their own way, whatever was covered in the training disappears within weeks. The NeuroSales Consultative Selling System™ gives your
team a shared consultative selling framework – a structure every sales conversation is built from.

The AI sales coach then provides the practice environment that embeds it neurologically. And you have a framework to measure against and build from consistently. That combination is what makes the change permanent.

Most AI sales coaching tools simulate a generic sales conversation and give generic feedback. The AI sales coach inside the Neurosales Consultative Selling System™ works differently – before it
coaches you, it learns your business.

During a short setup process, the AI builds a personalised Sales DNA Profile covering your industry, your products or services, your sales environment, your typical buyer personas, your competitors,
and the objections you most commonly face. If you provide your website URL, the AI reads it and extracts your positioning, your value propositions, and your case studies automatically.

From that point forward, every role-play scenario, every objection it throws at you, every buyer it simulates, and every piece of feedback it gives is specific to your business – not a hypothetical one.

The AI also randomises buyer behavioural profiles using the Extended DISC® framework, so each practice conversation feels different. You're not rehearsing the same scripted scenario repeatedly –
you're developing the ability to read and adapt to different personality types in real time, which is exactly what real selling requires.

Every coaching session is scored against the NeuroSales methodology across twenty capability dimensions, from rapport and consultative questioning through to closing, commitment, and
commercial acumen. Those scores accumulate into your overall NeuroSales Capability Score over time so you can see exactly where you've improved and where to focus next.

A dedicated page covering the AI sales coach in full detail is coming. For now, know that this is not an add-on – it is one of the core reasons the methodology embeds permanently rather than fading
within weeks.

A consultative selling course teaches salespeople to sell by understanding the client's specific situation, pain points, and desired outcomes – rather than presenting a generic solution and hoping
it lands. The NeuroSales Consultative Selling System™ is a consultative selling course grounded in neuroscience: it teaches your team how buyers actually think, what creates trust neurologically, and how to structure a sales conversation that helps clients make great decisions. The result is a sales team that clients want to work with – not one they feel sold to.

The programme is self-paced and delivered across nine modules through the Kajabi platform. You have six months'; access from the date of enrolment. Each module includes video content delivered
by Jason Dinan, a workbook for in-role application, and a quiz to confirm understanding. Progress through the diamond is gated by AI coach feedback – you practise before you advance. Most sales leaders complete the programme over two to four months working through it alongside their day job, though your pace is entirely your own.

The sales methodology at the core of this programme is the Values Methodology - a consultative selling system built around the baseball diamond framework. The key frameworks include V.A.L.U.E.S.™ (uncovering what matters to customers), D.O.U.B.T.S.™ (qualifying and objection
handling), R.E.V.E.A.L.™ (discovery and questioning), and ACT (converting conversations into commitments). The methodology is grounded in neuroscience and reinforced at every stage by the
AI sales coach.

Yes. Complete the programme, take the required actions, and if you see no improvement in your team's performance after 12 months, the NeuroSales Capability Lab™ will offer a full refund or an additional six months'; access. The guarantee exists because the system works – and because Jason Dinan has 30+ years of evidence that it does.